{"id":80,"date":"2026-08-18T10:19:54","date_gmt":"2026-08-18T10:19:54","guid":{"rendered":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/"},"modified":"2026-09-12T21:25:58","modified_gmt":"2026-09-12T21:25:58","slug":"where-does-a-performance-brand-find-sailors","status":"publish","type":"post","link":"https:\/\/ruzgar-ustu.com\/en\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/","title":{"rendered":"Where does a performance brand find sailors? During race week."},"content":{"rendered":"<div class=\"ru-post\">\n<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;500;600;800&family=IBM+Plex+Mono:wght@400;500&display=swap');\nbody.single-post .wp-block-post-title,\nbody.single-post .wp-block-post-featured-image,\nbody.single-post .wp-block-group.has-small-font-size:has(.wp-block-post-author-name),\nbody.single-post .wp-block-comments,\nbody.single-post .wp-block-post-navigation-link,\nbody.single-post nav.wp-block-group:has(.wp-block-post-navigation-link),\nbody.single-post .wp-block-group:has(> .wp-block-query),\nbody.single-post .wp-block-post-comments-form{display:none!important}\nbody.single-post .wp-site-blocks>header,body.single-post .wp-site-blocks>footer{display:none!important}\nbody.single-post .wp-site-blocks>main{padding-top:0!important;padding-bottom:0!important}\nbody.single-post .wp-block-group:has(>.wp-block-post-title){padding-top:0!important;padding-bottom:0!important}\nbody.single-post .entry-content{padding-left:0!important;padding-right:0!important;max-width:none!important}\nbody.single-post .entry-content>.ru-post{max-width:none!important;width:auto!important;margin:0!important}\nbody.single-post{background:#F2F1EC}\n.ru-post{--navy:#08192F;--navy2:#0E2647;--paper:#F2F1EC;--lime:#C4F82A;--soft:#5C6B80;--line:#D5D2C9;--sans:Archivo,-apple-system,\"Segoe UI\",Helvetica,sans-serif;--mono:'IBM Plex Mono',ui-monospace,Menlo,monospace;font-family:var(--sans);color:var(--navy)}\n.ru-post *{box-sizing:border-box}\n.ru-top{background:var(--navy);color:#fff;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:15px clamp(24px,5vw,72px);border-bottom:1px solid rgba(255,255,255,.14);font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase}\n.ru-top a{color:#fff;text-decoration:none}.ru-top a:hover{color:var(--lime)}\n.ru-brand{display:flex;align-items:center;gap:10px}.ru-brand svg{flex:none}\n.ru-hero{position:relative;overflow:hidden;background:var(--navy);color:#fff;padding:clamp(34px,5vw,74px) clamp(24px,5vw,72px)}\n.ru-hero:before{content:\"\";position:absolute;left:0;top:0;bottom:0;width:6px;background:var(--lime)}\n.ru-kicker{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:rgba(255,255,255,.6)}\n.ru-kicker .s{color:var(--lime)}\n.ru-hero h1{font-weight:800;font-size:clamp(28px,4.4vw,52px);line-height:1.05;letter-spacing:-.025em;margin:clamp(20px,4vw,38px) 0 0;max-width:26ch}\n.ru-lede{margin:20px 0 0;max-width:62ch;font-size:clamp(16px,1.4vw,19px);line-height:1.65;color:rgba(255,255,255,.76)}\n.ru-cover{background:var(--navy);padding:0 0 14px;margin:0}\n.ru-cover img{display:block;width:100%;height:clamp(300px,56vh,600px);object-fit:cover;object-position:center 50%}\n.ru-cover figcaption{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:rgba(255,255,255,.55);padding:12px clamp(24px,5vw,72px) 0}\n.ru-body{background:var(--paper);padding:clamp(34px,5vw,74px) clamp(24px,5vw,72px) clamp(48px,6vw,90px)}\n.ru-wrap{max-width:74ch;margin:0 auto}\n.ru-body p{font-size:17px;line-height:1.78;margin:0 0 18px}\n.ru-standfirst{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--soft);margin:0 0 28px!important}\n.ru-portrait{display:grid;grid-template-columns:minmax(0,190px) minmax(0,1fr);gap:22px;align-items:center;border:1px solid var(--line);padding:18px;margin:0 0 34px}\n.ru-portrait img{width:100%;height:auto;display:block}\n.ru-portrait b{display:block;font-size:19px;font-weight:800;letter-spacing:-.01em}\n.ru-portrait span{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--soft);display:block;margin-top:8px}\n.ru-q{font-weight:800;font-size:clamp(19px,2.1vw,26px);line-height:1.24;letter-spacing:-.015em;margin:46px 0 16px}\n.ru-q:before{content:\"\";display:block;width:34px;height:3px;background:var(--lime);margin-bottom:15px}\n.ru-body figure{margin:34px 0}\n.ru-body figure img{display:block;width:100%;height:auto}\n.ru-body figcaption{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--soft);margin-top:10px}\n.ru-quote{border-left:3px solid var(--lime);padding:4px 0 4px 22px;margin:38px 0 0;font-size:clamp(19px,2.1vw,25px);line-height:1.36;font-weight:600;letter-spacing:-.012em}\n.ru-end{background:var(--navy);color:rgba(255,255,255,.6);padding:26px clamp(24px,5vw,72px);font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase}\n.ru-endin{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}\n.ru-end a{color:var(--lime);text-decoration:none}\n@media(max-width:600px){.ru-hero h1{max-width:none}.ru-portrait{grid-template-columns:1fr}}\n.ru-endnav{display:flex;gap:16px;flex-wrap:wrap}\n.ru-end .ru-endnav a{color:rgba(255,255,255,.72)}\n.ru-end .ru-endnav a:hover{color:var(--lime)}\n<\/style>\n<div class=\"ru-top\">\n  <a class=\"ru-brand\" href=\"\/en\/\"><svg viewbox=\"0 0 100 100\" width=\"18\" height=\"18\" aria-hidden=\"true\"><polygon points=\"20,92 20,8 84,92\" fill=\"#FFFFFF\"><\/polygon><polygon points=\"8,92 8,8 20,8 20,92\" fill=\"#C4F82A\"><\/polygon><\/svg><span>R\u00fczgar \u00dcst\u00fc<\/span><\/a>\n  <a href=\"\/en\/all-stories\/\">All stories \u2192<\/a>\n<\/div>\n<header class=\"ru-hero\">\n  <a class=\"ru-back\" href=\"\/en\/all-stories\/\">\u2190 Stories<\/a><div class=\"ru-kicker\"><span class=\"s\">Why Is This Logo Here?<\/span><span>18 August 2026<\/span><\/div>\n  <h1>Where does a performance brand find sailors? During race week.<\/h1>\n  <p class=\"ru-lede\">During the Eker Olympos Regatta sailing week, Aqualab did not just show up: it put its products straight into sailors\u2019 hands, listened to their questions and gathered feedback from the water.<\/p>\n<\/header>\n<figure class=\"ru-cover\">\n  <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand-1218x1536.jpg\" alt=\"The Aqualab stand set up on the marina waterfront at Eker Olympos Regatta\">\n  <figcaption>Eker Olympos Regatta \u00b7 the Aqualab stand<\/figcaption>\n<\/figure>\n<div class=\"ru-body\"><div class=\"ru-wrap\">\n  <p class=\"ru-standfirst\">In the Why Is This Brand Here? series, we asked Aqualab founder Uzbay Alp.<\/p>\n  <div class=\"ru-portrait\">\n    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/aqualab-uzbay-alp-864x1536.jpg\" alt=\"Aqualab founder Uzbay Alp in front of the stand\">\n    <div><b>Uzbay Alp<\/b><span>Aqualab \u00b7 Founder<\/span><\/div>\n  <\/div>\n\n  <p class=\"ru-q\">What was Aqualab doing at Eker Olympos Regatta?<\/p>\n  <p>At Aqualab we see sailing not just as a sport, but as a way of life our brand is directly part of.<\/p>\n  <p>And Eker Olympos Regatta is an important event at the centre of that culture, bringing together both athletes and the different stakeholders of the sailing world.<\/p>\n  <p>We were there to put Aqualab\u2019s products in front of real users and to explain the brand\u2019s place in the sailing world more closely.<\/p>\n  <p>In short, what mattered to us was not simply being at an event, but being part of the community we belong to.<\/p>\n\n  <p class=\"ru-q\">How was having a stand at a sailing regatta different from taking part in a conventional event?<\/p>\n  <p>Here we connected with people not only through a product but through a shared experience.<\/p>\n  <p>We had the chance to meet athletes, coaches, crews, sailing enthusiasts and people from across the industry.<\/p>\n  <p>One of the things that surprised us most was how detailed and informed people are about performance products.<\/p>\n  <p>The conversation was much less about how a product looks and much more about how it feels at sea and how it contributes to performance.<\/p>\n  <p>That showed us once again why Aqualab needs to be in an environment like this.<\/p>\n\n  <figure>\n    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/aqualab-urun-sergisi-1152x1536.jpg\" alt=\"Performance products on display at the Aqualab stand\">\n    <figcaption>The stand \u00b7 performance products and a try-out area<\/figcaption>\n  <\/figure>\n\n  <p class=\"ru-q\">What did those three days actually give Aqualab?<\/p>\n  <p>Throughout the event we were in direct contact with people who did not know Aqualab before but who are exactly the audience for our products.<\/p>\n  <p>We built new connections with people from different parts of the sailing world and had the chance to hear different needs first-hand.<\/p>\n  <p>That was one of the most valuable parts for us. Because feedback from users matters enormously as we develop Aqualab.<\/p>\n  <p>Over the event we both told our own story and learned a great deal.<\/p>\n\n  <p class=\"ru-q\">Do you think supporting sailing is only about setting aside a sponsorship budget?<\/p>\n  <p>I think support should not be limited to putting a logo somewhere or setting aside a sponsorship budget.<\/p>\n  <p>You have to get genuinely involved in sailing, listen to the athletes, understand their needs and become part of this culture.<\/p>\n  <p>Because what is here for brands is not just visibility, but the chance to build a real bond with a very valuable community.<\/p>\n  <p>Our experience at Aqualab has shown that when you get involved in the right way, sailing can add value to the brand and the brand can add value to sailing. We think that is exactly where the real opportunity lies.<\/p>\n\n  <p class=\"ru-quote\">If there is genuinely something to tell behind a logo, we go after it.<\/p>\n<\/div><\/div>\n<footer class=\"ru-end\"><div class=\"ru-endin\"><span>R\u00fczgar \u00dcst\u00fc \u00b7 Why Is This Brand Here? | Aqualab<\/span><nav class=\"ru-endnav\"><a href=\"\/en\/\">Home<\/a><a href=\"\/en\/about\/\">About us<\/a><a href=\"\/en\/contact\/\">Contact<\/a><\/nav><a href=\"\/en\/all-stories\/\">All stories \u2192<\/a><\/div><\/footer>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aqualab put its products directly into sailors\u2019 hands during Eker Olympos Regatta week. With founder Uzbay Alp we talked about the feedback coming off the water and the bond that goes beyond sponsorship.<\/p>","protected":false},"author":1,"featured_media":77,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-80","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bu-logo-neden-burada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bir performans markas\u0131 yelkenciyi nerede bulur? | R\u00fczgar \u00dcst\u00fc<\/title>\n<meta name=\"description\" content=\"Aqualab, Eker Olympos Regatta haftas\u0131nda \u00fcr\u00fcnlerini do\u011frudan yelkencilerle bulu\u015fturdu. Markalar\u0131n yelken sahas\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck kurma yollar\u0131n\u0131 anlat\u0131yoruz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ruzgar-ustu.com\/en\/where-does-a-performance-brand-find-sailors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir performans markas\u0131 yelkenciyi nerede bulur? | R\u00fczgar \u00dcst\u00fc\" \/>\n<meta property=\"og:description\" content=\"Aqualab, Eker Olympos Regatta haftas\u0131nda \u00fcr\u00fcnlerini do\u011frudan yelkencilerle bulu\u015fturdu. Markalar\u0131n yelken sahas\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck kurma yollar\u0131n\u0131 anlat\u0131yoruz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ruzgar-ustu.com\/en\/where-does-a-performance-brand-find-sailors\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00fczgar \u00dcst\u00fc\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T10:19:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-12T21:25:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1624\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rana Akkurt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rana Akkurt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/\"},\"author\":{\"name\":\"Rana Akkurt\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#\\\/schema\\\/person\\\/67d7481a428888e2e793b3ddcc5f77e5\"},\"headline\":\"Bir performans markas\u0131 yelkenciyi nerede bulur? Yar\u0131\u015f haftas\u0131nda.\",\"datePublished\":\"2026-08-18T10:19:54+00:00\",\"dateModified\":\"2026-09-12T21:25:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/\"},\"wordCount\":556,\"publisher\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/aqualab-eker-olympos-stand.jpg\",\"articleSection\":[\"Bu Logo Neden Burada?\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/\",\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/\",\"name\":\"Bir performans markas\u0131 yelkenciyi nerede bulur? | R\u00fczgar \u00dcst\u00fc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/aqualab-eker-olympos-stand.jpg\",\"datePublished\":\"2026-08-18T10:19:54+00:00\",\"dateModified\":\"2026-09-12T21:25:58+00:00\",\"description\":\"Aqualab, Eker Olympos Regatta haftas\u0131nda \u00fcr\u00fcnlerini do\u011frudan yelkencilerle bulu\u015fturdu. Markalar\u0131n yelken sahas\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck kurma yollar\u0131n\u0131 anlat\u0131yoruz.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/aqualab-eker-olympos-stand.jpg\",\"contentUrl\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/aqualab-eker-olympos-stand.jpg\",\"width\":1624,\"height\":2048,\"caption\":\"Eker Olympos Regatta'da marina k\u0131y\u0131s\u0131nda kurulan Aqualab stand\u0131\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/ruzgar-ustu.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bir performans markas\u0131 yelkenciyi nerede bulur? Yar\u0131\u015f haftas\u0131nda.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#website\",\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/\",\"name\":\"R\u00fczgar \u00dcst\u00fc\",\"description\":\"Yelken haberleri, yar\u0131\u015flar, kul\u00fcpler ve yelkenin hik\u00e2yeleri\",\"publisher\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ruzgar-ustu.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#organization\",\"name\":\"R\u00fczgar \u00dcst\u00fc\",\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/instagram-profil-320x320-1.png\",\"contentUrl\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/instagram-profil-320x320-1.png\",\"width\":320,\"height\":320,\"caption\":\"R\u00fczgar \u00dcst\u00fc\"},\"image\":{\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/ruzgar.ustu\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/r\u00fczgar-\u00fcst\u00fc\\\/\",\"https:\\\/\\\/open.spotify.com\\\/show\\\/2W7tqG3lhWzmKVqE26FhlN\"],\"description\":\"T\u00fcrkiye\u2019de yelkende olup biteni takip eden ba\u011f\u0131ms\u0131z ve k\u00e2r amac\u0131 g\u00fctmeyen yelken yay\u0131n\u0131. Kul\u00fcpler, yelken okullar\u0131, e\u011fitmenler, tak\u0131mlar ve yar\u0131\u015flar tek bir rehberde toplan\u0131r; editoryal g\u00f6r\u00fcn\u00fcrl\u00fck \u00fccretsizdir.\",\"publishingPrinciples\":\"https:\\\/\\\/ruzgar-ustu.com\\\/en\\\/hakkimizda\\\/\",\"areaServed\":\"T\u00fcrkiye\",\"knowsAbout\":[\"Yelken\",\"Yelken yar\u0131\u015flar\u0131\",\"Yelken kul\u00fcpleri\",\"Yelken okullar\u0131\",\"A\u00e7\u0131kdeniz yat yar\u0131\u015flar\u0131\",\"Spor sponsorlu\u011fu\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/#\\\/schema\\\/person\\\/67d7481a428888e2e793b3ddcc5f77e5\",\"name\":\"Rana Akkurt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/rana-akkurt-portre-300x300.jpg\",\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/rana-akkurt-portre-300x300.jpg\",\"contentUrl\":\"https:\\\/\\\/ruzgar-ustu.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/rana-akkurt-portre-300x300.jpg\",\"caption\":\"Rana Akkurt\"},\"description\":\"Rana Akkurt, R\u00fczgar \u00dcst\u00fc\u2019n\u00fcn kurucusu. Denizci bir ailede b\u00fcy\u00fcd\u00fc; bug\u00fcn J\\\/70\u2019den a\u00e7\u0131k deniz trofelerine kadar farkl\u0131 teknelerde ve ekiplerde, ba\u015f \u00fcst\u00fcnden trime kadar \u00e7e\u015fitli g\u00f6revlerde yar\u0131\u015f\u0131yor. Profesyonel hayat\u0131nda marka ve pazarlama liderli\u011fi yap\u0131yor; marka stratejisi, ileti\u015fim, i\u00e7erik, topluluk ve b\u00fcy\u00fcme alanlar\u0131nda ekipler ve projeler y\u00f6netiyor. Galatasaray \u00dcniversitesi\u2019nde Pazarlama \u0130leti\u015fimi y\u00fcksek lisans\u0131n\u0131, \u0130stanbul Bilgi \u00dcniversitesi\u2019nde MBA program\u0131n\u0131 tamamlad\u0131. R\u00fczgar \u00dcst\u00fc\u2019nde yelkendeki iyi i\u015fleri, ekipleri ve hik\u00e2yeleri camian\u0131n d\u0131\u015f\u0131na ta\u015f\u0131mak i\u00e7in yaz\u0131yor.\",\"sameAs\":[\"https:\\\/\\\/ruzgar-ustu.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ranaakkurt\\\/\"],\"url\":\"https:\\\/\\\/ruzgar-ustu.com\\\/en\\\/author\\\/rana-akkurt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Where does a performance brand find sailors? | R\u00fczgar \u00dcst\u00fc","description":"Sailing sponsorship in practice: how Aqualab put its products in front of sailors during Eker Olympos Regatta week and built visibility on the water.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ruzgar-ustu.com\/en\/where-does-a-performance-brand-find-sailors\/","og_locale":"en_US","og_type":"article","og_title":"Bir performans markas\u0131 yelkenciyi nerede bulur? | R\u00fczgar \u00dcst\u00fc","og_description":"Aqualab, Eker Olympos Regatta haftas\u0131nda \u00fcr\u00fcnlerini do\u011frudan yelkencilerle bulu\u015fturdu. Markalar\u0131n yelken sahas\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck kurma yollar\u0131n\u0131 anlat\u0131yoruz.","og_url":"https:\/\/ruzgar-ustu.com\/en\/where-does-a-performance-brand-find-sailors\/","og_site_name":"R\u00fczgar \u00dcst\u00fc","article_published_time":"2026-08-18T10:19:54+00:00","article_modified_time":"2026-09-12T21:25:58+00:00","og_image":[{"width":1624,"height":2048,"url":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand.jpg","type":"image\/jpeg"}],"author":"Rana Akkurt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rana Akkurt","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#article","isPartOf":{"@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/"},"author":{"name":"Rana Akkurt","@id":"https:\/\/ruzgar-ustu.com\/#\/schema\/person\/67d7481a428888e2e793b3ddcc5f77e5"},"headline":"Bir performans markas\u0131 yelkenciyi nerede bulur? Yar\u0131\u015f haftas\u0131nda.","datePublished":"2026-08-18T10:19:54+00:00","dateModified":"2026-09-12T21:25:58+00:00","mainEntityOfPage":{"@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/"},"wordCount":556,"publisher":{"@id":"https:\/\/ruzgar-ustu.com\/#organization"},"image":{"@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#primaryimage"},"thumbnailUrl":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand.jpg","articleSection":["Bu Logo Neden Burada?"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/","url":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/","name":"Where does a performance brand find sailors? | R\u00fczgar \u00dcst\u00fc","isPartOf":{"@id":"https:\/\/ruzgar-ustu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#primaryimage"},"image":{"@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#primaryimage"},"thumbnailUrl":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand.jpg","datePublished":"2026-08-18T10:19:54+00:00","dateModified":"2026-09-12T21:25:58+00:00","description":"Sailing sponsorship in practice: how Aqualab put its products in front of sailors during Eker Olympos Regatta week and built visibility on the water.","breadcrumb":{"@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#primaryimage","url":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand.jpg","contentUrl":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/aqualab-eker-olympos-stand.jpg","width":1624,"height":2048,"caption":"Eker Olympos Regatta'da marina k\u0131y\u0131s\u0131nda kurulan Aqualab stand\u0131"},{"@type":"BreadcrumbList","@id":"https:\/\/ruzgar-ustu.com\/bir-performans-markasi-yelkenciyi-nerede-bulur-yaris-haftasinda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/ruzgar-ustu.com\/"},{"@type":"ListItem","position":2,"name":"Bir performans markas\u0131 yelkenciyi nerede bulur? Yar\u0131\u015f haftas\u0131nda."}]},{"@type":"WebSite","@id":"https:\/\/ruzgar-ustu.com\/#website","url":"https:\/\/ruzgar-ustu.com\/","name":"R\u00fczgar \u00dcst\u00fc","description":"Sailing news, races, clubs and the stories of the Turkish sailing community","publisher":{"@id":"https:\/\/ruzgar-ustu.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ruzgar-ustu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ruzgar-ustu.com\/#organization","name":"R\u00fczgar \u00dcst\u00fc","url":"https:\/\/ruzgar-ustu.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ruzgar-ustu.com\/#\/schema\/logo\/image\/","url":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/instagram-profil-320x320-1.png","contentUrl":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/instagram-profil-320x320-1.png","width":320,"height":320,"caption":"R\u00fczgar \u00dcst\u00fc"},"image":{"@id":"https:\/\/ruzgar-ustu.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/ruzgar.ustu\/","https:\/\/www.linkedin.com\/company\/r\u00fczgar-\u00fcst\u00fc\/","https:\/\/open.spotify.com\/show\/2W7tqG3lhWzmKVqE26FhlN"],"description":"An independent, non-profit sailing publication covering what happens in sailing in T\u00fcrkiye. Clubs, sailing schools, instructors, teams and races are gathered in a single directory; editorial visibility is free of charge.","publishingPrinciples":"https:\/\/ruzgar-ustu.com\/en\/hakkimizda\/","areaServed":"T\u00fcrkiye","knowsAbout":["Yelken","Yelken yar\u0131\u015flar\u0131","Yelken kul\u00fcpleri","Yelken okullar\u0131","A\u00e7\u0131kdeniz yat yar\u0131\u015flar\u0131","Spor sponsorlu\u011fu"]},{"@type":"Person","@id":"https:\/\/ruzgar-ustu.com\/#\/schema\/person\/67d7481a428888e2e793b3ddcc5f77e5","name":"Rana Akkurt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/rana-akkurt-portre-300x300.jpg","url":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/rana-akkurt-portre-300x300.jpg","contentUrl":"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/08\/rana-akkurt-portre-300x300.jpg","caption":"Rana Akkurt"},"description":"Rana Akkurt is the founder of R\u00fczgar \u00dcst\u00fc. She grew up in a sailing family and today races on various boats and in different teams, ranging from J\/70s to offshore trophies, taking on roles from bow to trim. In her professional life, she is a brand and marketing leader, managing teams and projects in brand strategy, communications, content, community, and growth. She completed her master's degree in Marketing Communication at Galatasaray University and her MBA program at Istanbul Bilgi University. At R\u00fczgar \u00dcst\u00fc, she writes to bring good deeds, teams, and stories in sailing to audiences outside the community.","sameAs":["https:\/\/ruzgar-ustu.com","https:\/\/www.linkedin.com\/in\/ranaakkurt\/"],"url":"https:\/\/ruzgar-ustu.com\/en\/author\/rana-akkurt\/"}]}},"_links":{"self":[{"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":5,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"predecessor-version":[{"id":609,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/posts\/80\/revisions\/609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/media\/77"}],"wp:attachment":[{"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ruzgar-ustu.com\/en\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}