{"id":638,"date":"2026-09-14T10:53:51","date_gmt":"2026-09-14T10:53:51","guid":{"rendered":"https:\/\/ruzgar-ustu.com\/?p=638"},"modified":"2026-09-16T18:19:47","modified_gmt":"2026-09-16T18:19:47","slug":"abb-ferrari-hypersail-product-development-ground","status":"publish","type":"post","link":"https:\/\/ruzgar-ustu.com\/en\/abb-ferrari-hypersail-urun-gelistirme-sahasi\/","title":{"rendered":"Can sailing become a product development ground for brands?"},"content":{"rendered":"<div class=\"ru-post\">\n<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;500;600;800&family=IBM+Plex+Mono:wght@400;500&display=swap');\nbody.single-post .wp-block-post-title,\nbody.single-post .wp-block-post-featured-image,\nbody.single-post .wp-block-group.has-small-font-size:has(.wp-block-post-author-name),\nbody.single-post .wp-block-comments,\nbody.single-post .wp-block-post-navigation-link,\nbody.single-post 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.ru-tablo{overflow-x:auto;margin:32px 0;-webkit-overflow-scrolling:touch}\n.ru-post .ru-tablo table{width:100%;border-collapse:collapse;font-size:15.5px;line-height:1.45}\n.ru-post .ru-tablo th,.ru-post .ru-tablo td{padding:12px 14px;text-align:left;vertical-align:top;border-bottom:1px solid var(--line)}\n.ru-post .ru-tablo thead th{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--soft);border-bottom:1px solid var(--navy)}\n.ru-post .ru-tablo tbody td:first-child{font-weight:700}\n.ru-post .ru-tablo td.n,.ru-post .ru-tablo th.n{font-family:var(--mono);white-space:nowrap;width:1%}\n.ru-post .ru-tablo tbody tr:last-child td{border-bottom:0}\n.ru-post .ru-logo{margin:34px 0}\n.ru-post .ru-logo img{max-width:260px;width:100%;height:auto;margin:0 auto;display:block}\n@media (max-width:640px){.ru-post .ru-tablo table{font-size:14px;min-width:520px}.ru-post .ru-tablo th,.ru-post .ru-tablo td{padding:10px 10px}}\n\n.ru-links{border:1px solid var(--line);background:#fff;padding:22px clamp(18px,2.4vw,28px);margin:38px 0 0}\n.ru-links b{display:block;font-family:var(--mono);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--soft);font-weight:500;margin-bottom:12px}\n.ru-links p{font-size:15px;margin:0 0 8px}\n.ru-links p:last-child{margin-bottom:0}\n<\/style>\n<div class=\"ru-top\">\n<a class=\"ru-brand\" href=\"\/en\/\"><svg viewbox=\"0 0 100 100\" width=\"18\" height=\"18\" aria-hidden=\"true\"><polygon points=\"20,92 20,8 84,92\" fill=\"#FFFFFF\"><\/polygon><polygon points=\"8,92 8,8 20,8 20,92\" fill=\"#C4F82A\"><\/polygon><\/svg><span>R\u00fczgar \u00dcst\u00fc<\/span><\/a>\n<a href=\"\/en\/all-stories\/\">All stories \u2192<\/a>\n<\/div>\n<header class=\"ru-hero\">\n<a class=\"ru-back\" href=\"\/en\/all-stories\/\">\u2190 Stories<\/a><div class=\"ru-kicker\"><span class=\"s\">Why Is This Logo Here?<\/span><span>14 September 2026<\/span><\/div>\n<h1>Can sailing become a product development ground for brands?<\/h1>\n<p class=\"ru-lede\">ABB has become the electrical and energy systems partner for Ferrari\u2019s new ocean racer. The company brings its own engineering directly into how the boat works, well beyond a logo on the sail.<\/p>\n<\/header>\n<figure class=\"ru-cover\"><img decoding=\"async\" src=\"https:\/\/ruzgar-ustu.com\/wp-content\/uploads\/2026\/09\/ferrari-hypersail-abb.jpg\" alt=\"Ferrari Hypersail ocean boat sailing on foils, ABB logo on the sail\"><figcaption>Ferrari Hypersail \u00b7 Image: Ferrari<\/figcaption><\/figure>\n<div class=\"ru-body\"><div class=\"ru-wrap\">\n<p class=\"ru-standfirst\">The partnership between ABB and Ferrari Hypersail, announced on 14 September, says more than a standard sponsorship story.<\/p>\n<p>Ferrari Hypersail is a 100ft (about 30 metres) ocean-going monohull built to sail fully on foils. Guillaume Verdier designed it and Giovanni Soldini will be at the helm, while Ferrari brings across the aerodynamics, structural analysis, control systems and sensor technology it has developed on the automotive side.<\/p>\n<h2 class=\"ru-q\">Where does the boat get its energy?<\/h2>\n<p>One of the most critical topics for the boat is energy management. From navigation and foil controls to safety systems and the propulsion system, the required energy needs to be generated, stored, and managed while underway.<\/p>\n<p class=\"ru-quote\">\u201cHypersail runs entirely on renewable energy. It has to be self-sufficient for weeks.\u201d<\/p>\n<p>Ferrari Hypersail project leader Enrico Voltolini sums up the rationale for the partnership in ABB\u2019s announcement.<\/p>\n<p>This is where ABB's role begins. The company is involved in the project as the \u201celectrification partner,\u201d bringing its over 25 years of experience in the direct current field and more than 700 patents to the vessel's electrical architecture. This architecture is designed as a self-sufficient, high-performance microgrid consisting of systems operating at 48 V and 800 VDC.<\/p>\n<h2 class=\"ru-q\">How will the technology be tested?<\/h2>\n<p>What makes the partnership interesting goes beyond the technology itself: where and how that technology will be tested.<\/p>\n<p>Hypersail is being developed to be self-sufficient for weeks at a time. Cold weather, saltwater spray, pressure, and constant movement will be the system's natural operating conditions. The technical issues that arise will not simply be written into a test report; they will directly reflect on the boat's performance.<\/p>\n<p>So for ABB this is more than a project that places it alongside the Ferrari brand. The company says the knowledge gained here will feed into advanced power systems for shipping, data centres and renewable energy infrastructure.<\/p>\n<h2 class=\"ru-q\">What does sailing offer brands?<\/h2>\n<p>This is where <a href=\"\/en\/sailing-sponsorship\/\">the boundary of sports sponsorship<\/a> widens.<\/p>\n<p>In addition to being a communication platform that provides visibility, sailing can also turn into a development ground where certain products and solutions can be tested under real-world conditions. For companies operating in fields such as energy systems, sensor technologies, telemetry, composite materials, coating solutions, technical textiles, communication infrastructure, and software, racing boats offer something different from a controlled laboratory environment: constantly changing real-world usage conditions whose results are directly reflected in performance.<\/p>\n<h2 class=\"ru-q\">What could be the equivalent in T\u00fcrkiye?<\/h2>\n<p>A boat racing in T\u00fcrkiye for a full season can also provide brands with regular field data. Conditions ranging from the Marmara to the Aegean, from coastal races to the open sea, make it possible to monitor the performance of the system or material used over the course of months. The team's experience can also become a natural part of the product development process.<\/p>\n<p>This approach changes <a href=\"\/en\/for-brands\/\">the frame of the sponsorship conversation<\/a> as well. The conversation moves past visibility, media value and hospitality rights; the collaboration now takes in product, engineering, innovation and business development teams. Instead of running the discussion with marketing alone, those teams can be brought into it.<\/p>\n<p>T\u00fcrkiye has plenty of fields where this could apply. For companies making energy technologies, marine electronics, composites, paints and coatings, batteries, communications, software, sensors and technical textiles, sailing can work as a product development environment that runs under real conditions, alongside being a sport worth supporting.<\/p>\n<p>The partnership between ABB and Ferrari Hypersail shows how far sailing can go for a brand: visibility, yes, and alongside it product development, hands-on experience and learning under real conditions.<\/p>\n<p>T\u00fcrkiye has the races, teams and brands to match. So a presence in sailing becomes something each brand shapes around its own strategy.<\/p>\n<p>The obvious question: will ABB T\u00fcrkiye be part of the sailing ecosystem here as well?<\/p>\n<div class=\"ru-links\"><b>Source<\/b>\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/09\/14\/3360881\/0\/en\/abb-joins-forces-with-ferrari-hypersail-to-take-direct-current-to-new-horizons.html\" target=\"_blank\" rel=\"noopener\">ABB \u00b7 \u201cABB joins forces with Ferrari Hypersail to take Direct Current to new horizons\u201d<\/a> \u00b7 14 September 2026<\/p>\n<p>Image: Ferrari<\/p><\/div>\n<\/div><\/div>\n\n<footer class=\"ru-end\"><div class=\"ru-endin\"><span>R\u00fczgar \u00dcst\u00fc \u00b7 Why Is This Brand Here?<\/span><nav class=\"ru-endnav\"><a href=\"\/en\/\">Home<\/a><a href=\"\/en\/about\/\">About us<\/a><a href=\"\/en\/contact\/\">Contact<\/a><\/nav><a href=\"\/en\/all-stories\/\">All stories \u2192<\/a><\/div><\/footer>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ABB has become the electrical and energy systems partner of the Ferrari Hypersail. This is not a visibility-buying sponsorship, but a product development relationship that operates under real conditions. So, what could be the equivalent of this in T\u00fcrkiye?<\/p>","protected":false},"author":1,"featured_media":637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bu-logo-neden-burada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABB Ferrari Hypersail: yelken bir \u00fcr\u00fcn test sahas\u0131 m\u0131? | R\u00fczgar \u00dcst\u00fc<\/title>\n<meta name=\"description\" content=\"ABB, Ferrari Hypersail\u2019in elektrifikasyon orta\u011f\u0131 oldu. 48 V\/800 VDC mikro \u015febeke, ger\u00e7ek ko\u015fullarda \u00fcr\u00fcn testi ve bunun T\u00fcrkiye yelkeni i\u00e7in anlam\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ruzgar-ustu.com\/en\/abb-ferrari-hypersail-product-development-ground\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABB Ferrari Hypersail: yelken bir \u00fcr\u00fcn test sahas\u0131 m\u0131? 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