{"id":316,"date":"2026-08-30T11:53:40","date_gmt":"2026-08-30T11:53:40","guid":{"rendered":"https:\/\/ruzgar-ustu.com\/?p=316"},"modified":"2026-09-12T21:25:49","modified_gmt":"2026-09-12T21:25:49","slug":"brisa-womens-sailing-team","status":"publish","type":"post","link":"https:\/\/ruzgar-ustu.com\/en\/brisa-kadin-yelken-takimi\/","title":{"rendered":"What Is Brisa Doing on a Sailboat?"},"content":{"rendered":"<div class=\"ru-post\">\n<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;500;600;800&family=IBM+Plex+Mono:wght@400;500&display=swap');\nbody.single-post .wp-block-post-title,\nbody.single-post .wp-block-post-featured-image,\nbody.single-post .wp-block-group.has-small-font-size:has(.wp-block-post-author-name),\nbody.single-post .wp-block-comments,\nbody.single-post .wp-block-post-navigation-link,\nbody.single-post nav.wp-block-group:has(.wp-block-post-navigation-link),\nbody.single-post .wp-block-group:has(> .wp-block-query),\nbody.single-post 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22px;margin:38px 0 0;font-size:clamp(19px,2.1vw,25px);line-height:1.36;font-weight:600;letter-spacing:-.012em}\n.ru-end{background:var(--navy);color:rgba(255,255,255,.6);padding:26px clamp(24px,5vw,72px);font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase}\n.ru-endin{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}\n.ru-end a{color:var(--lime);text-decoration:none}\n@media(max-width:600px){.ru-hero h1{max-width:none}.ru-portrait{grid-template-columns:1fr}}\n.ru-endnav{display:flex;gap:16px;flex-wrap:wrap}\n.ru-end .ru-endnav a{color:rgba(255,255,255,.72)}\n.ru-end .ru-endnav a:hover{color:var(--lime)}\n<\/style>\n<div class=\"ru-top\">\n  <a class=\"ru-brand\" href=\"\/en\/\"><svg viewbox=\"0 0 100 100\" width=\"18\" height=\"18\" aria-hidden=\"true\"><polygon points=\"20,92 20,8 84,92\" fill=\"#FFFFFF\"><\/polygon><polygon points=\"8,92 8,8 20,8 20,92\" fill=\"#C4F82A\"><\/polygon><\/svg><span>R\u00fczgar \u00dcst\u00fc<\/span><\/a>\n  <a href=\"\/en\/all-stories\/\">All stories \u2192<\/a>\n<\/div>\n<header class=\"ru-hero\">\n<a class=\"ru-back\" href=\"\/en\/all-stories\/\">\u2190 Stories<\/a><div class=\"ru-kicker\"><span class=\"s\">Why Is This Logo Here?<\/span><span>30 August 2026<\/span><\/div>\n<h1>What Is Brisa Doing on a Sailboat?<\/h1>\n<p class=\"ru-lede\">Why would a brand that talks about mobility on land build an all-women sailing team?<\/p>\n<\/header>\n<figure class=\"ru-cover\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/brisa-kadin-yelken-takimi-tur-1300-seyir-1536x1229.jpg\" srcset=\"\/wp-content\/uploads\/2026\/08\/brisa-kadin-yelken-takimi-tur-1300-seyir-1024x819.jpg 1024w, \/wp-content\/uploads\/2026\/08\/brisa-kadin-yelken-takimi-tur-1300-seyir-1536x1229.jpg 1536w, \/wp-content\/uploads\/2026\/08\/brisa-kadin-yelken-takimi-tur-1300-seyir-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" width=\"1536\" height=\"1229\" alt=\"The Brisa Women\u2019s Sailing Team\u2019s Sportsboat class boat, sail number TUR 1300, under way\"><figcaption>Brisa Women\u2019s Sailing Team \u00b7 Sportsboat class \u00b7 TUR 1300<\/figcaption><\/figure>\n<div class=\"ru-body\"><div class=\"ru-wrap\">\n  <p class=\"ru-standfirst\">This time on R\u00fczgar \u00dcst\u00fc we look at an all-women sailing team and the brand that keeps it on the race course.<\/p>\n  <p>At first glance, Brisa\u2019s world looks a long way from the sea. Tyres, roads, vehicles and mobility make up the company\u2019s core business. Since 2024, however, the company has not left the idea of movement on land alone: with the all-women Brisa Women\u2019s Sailing Team, it races at sea as well.<\/p>\n  <p>The team competes in the Sportsboat class and was on the race course again this season. At the 23 April \u00c7anakkale Cup it received the Sportsboat Class Women\u2019s Sailing Team Special Award and finished third overall. At the second leg of the Sportsboat Trophy on 24 May, it came first among women\u2019s crews in the Sportsboat B General Category and third in the B2 category.<\/p>\n  <p>But it is not only the results that make Brisa\u2019s story on the water interesting.<\/p>\n  <h2 class=\"ru-q\">How does a land-based brand find its place at sea?<\/h2>\n  <p>The brands that first come to mind in sailing sponsorship are usually maritime, tourism or directly sports-related companies. The Brisa example points to another possibility.<\/p>\n  <p>For a brand to build a meaningful relationship with sailing, its product does not have to be directly connected to the sea.<\/p>\n  <p>Brisa defines its field of activity through mobility. And it approaches mobility not simply as a vehicle going from one point to another, but as people being able to move and new space opening up in front of them.<\/p>\n  <p>Carried over to the sea, that approach turns into a women\u2019s sailing team.<\/p>\n  <p>The link here is not an artificial relationship forced between a tyre and a boat. It is the brand\u2019s idea of \u201cmovement\u201d finding an echo in a different field.<\/p>\n  <h2 class=\"ru-q\">Why women sailors?<\/h2>\n  <p>According to the Turkish Sailing Federation\u2019s <a href=\"https:\/\/www.tyf.org.tr\/online\/licensedathletes\/\" target=\"_blank\" rel=\"noopener\">current list of licensed athletes<\/a> , 1,918 of the 5,858 licensed sailors in the 2026 season \u2014 around 33 per cent \u2014 are women (30 August 2026).<\/p>\n  <p>Another thing that sets Brisa\u2019s choice in sailing apart is that the entire team is made up of women.<\/p>\n  <p>Increasing women\u2019s visibility in sport is not only about more women taking part in races. Building structures where they can train regularly, develop together and keep racing through the season is an important part of it too.<\/p>\n  <p>Taking part in a single race is possible.<\/p>\n  <p>Building a team that can race for a whole season takes budget, organisation, equipment and continuity.<\/p>\n  <p>This is exactly where Brisa\u2019s investment matters. The brand does not simply stand beside a race or an event: it directly supports the team\u2019s existence and keeps the sailors out on the course.<\/p>\n  <p class=\"ru-quote\">That is why the logo on the boat is the result of the story. Not the story itself.<\/p>\n  <h2 class=\"ru-q\">You do not have to be a marine brand to invest in sailing<\/h2>\n  <p>The Brisa Women\u2019s Sailing Team is an example worth pausing on for brands as well.<\/p>\n  <p>When sponsorship in sailing comes up, what companies are usually offered is visibility, logo space on the boat or event sponsorship. All of that has value. But for brands that want a longer-term bond with the sport, there is another question:<\/p>\n  <p class=\"ru-quote\">Which subject that our brand stands for can find a real echo in sailing?<\/p>\n  <p>The answer can be different for every company.<\/p>\n  <p>A technology brand might focus on performance, a financial institution on teamwork, a sustainability brand on protecting the seas, and a mobility company on movement.<\/p>\n  <p>Brisa\u2019s answer has been movement, and the space for women to move.<\/p>\n  <p>And the result is a racing team rather than a sponsorship that lasts a few days.<\/p>\n  <p>Today the Brisa Women\u2019s Sailing Team races on Sportsboat courses, takes places and carries on with its season.<\/p>\n  <p>But there is a wider story the team tells us.<\/p>\n  <p>If we want more investment to come into sailing in T\u00fcrkiye, looking only at the marine industry is not enough. The real opportunity lies in brands from other sectors being able to build a meaningful link between their own values and sailing.<\/p>\n  <p>In Brisa\u2019s case, that link is built through mobility and the space for women in sport. What comes out of it is not just a sponsored race, but a women\u2019s team that stays on the course all season.<\/p>\n  <p>Perhaps the real question for brands is not \u201cHow relevant is sailing to our sector?\u201d<\/p>\n  <p class=\"ru-quote\">What can we help grow in sailing?<\/p>\n<\/div><\/div>\n<footer class=\"ru-end\"><div class=\"ru-endin\"><span>R\u00fczgar \u00dcst\u00fc \u00b7 Why Is This Brand Here?<\/span><nav class=\"ru-endnav\"><a href=\"\/en\/\">Home<\/a><a href=\"\/en\/about\/\">About us<\/a><a href=\"\/en\/contact\/\">Contact<\/a><\/nav><a href=\"\/en\/all-stories\/\">All stories \u2192<\/a><\/div><\/footer>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A brand that talks about mobility on land: why would it build an all-women sailing team? The Brisa Women\u2019s Sailing Team has been racing in the Sportsboat class since 2024.<\/p>","protected":false},"author":1,"featured_media":317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bu-logo-neden-burada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brisa Kad\u0131n Yelken Tak\u0131m\u0131 Teknede Ne \u0130\u015fi Var? | R\u00fczgar \u00dcst\u00fc<\/title>\n<meta name=\"description\" content=\"Brisa Kad\u0131n Yelken Tak\u0131m\u0131 Sportsboat s\u0131n\u0131f\u0131nda TUR 1300 ile yar\u0131\u015f\u0131yor. 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